Zelda Pearlman’s mother and aunt started West End Ladies Outfitters in 1915 at 753 Hay Street, Perth. The store would become Pearlman’s West End. Zelda would work in the shop on completion of her schooling at Loreto Convent in Adelaide Terrace.
Listen to Zelda speak about how West End Ladies Outfitters was affected by the war; American serviceman in Crawley and the Colonial Mutual Life (CML) Building; women drivers; and how the Americans were received by Perthites.
Photograph – CML Building, 1939. City of Perth History Centre Collection.
Access the transcript here: PEARLMAN